Iain McMullan
I turn business problems into brand ideas, and brand ideas into business results.
The range of a full agency, brought in-house: strategy, brand, content and AI, accountable to the number.
Exhibit 00.
The mechanism.
After the Antikythera mechanism, an ancient Greek geared device of bronze, recovered from a shipwreck in 1901 and often described as an early analogue computer.
II build the strategy.
III run the team.
IIII ship the work.
IVI measure the results.
VI modernise it with AI.
Next room
The work that earned its keep.
20+ years working in 7 markets across 2 regions, on campaigns that ran worldwide. Brand campaigns, global launches, product activations, and large-scale productions, with the commercial results that justified them.
Walks on into Gallery 3, the next room: 11 exhibits, each led by its result.